How to choose a domain name?
Which is the most appropriate name of your website?
The website name is very important. First of all, it must be short, attractive and easy to remember for humans. Secondly, it must be the most appropriate for search engines. If the name contains an important keyword, it will be ranked on the first pages of the search engine results.
Basic rules for your choice
• It’s better to be short and easy to remember, to 'talk' about the website essence.
• It’s good to contain the brand.
• It’s better to embrace at least one keyword associated with the core business. This will help its Google ranking.
• Avoid names with difficult spelling. The words must have a clear and unambiguous transcription of Latin.
• If possible, buy an old domain popular in your branch. This increases the chances of faster and better ranking in Google search engine results.
• Do not use free domain; register your domain in an accredited register. One of the criteria for Google website ranking is the register authority.
You can keep your website name (domain name) for a period of up to 10 years. Usually, it is reserved for 1 or 2 years and renewed each year.
