SEO measures

What are the main factors that influence the websites ranking?

1. Good content
This is the most important factor. You must make sufficient efforts for it. Your website can be perfectly developed from a technical point of view but visitors are looking for correct, up-to-date, and interesting information. If your content meets this, they will return again. If it's sufficiently valuable, they will make a link from their own websites to your one. The more inbound links you have, the more briefly the PageRank (PR) increases and your website is ranked forward in the search results’ listing. It’s better if links come from websites with higher PR.

The content updating and the permanently publication of news are very important part of the website maintenance. Otherwise, you will lose very quickly the interest of users.

Currently, the number of so called “dead” websites in the network is bigger than the operating ones. 

The worst advertising is a website offering outdated, incorrect, and inaccurate information. Leaving your website without regular maintenance means two things: 1.You spilled out the money you have paid for its design. 2. Your website will not help your business. In fact, it will prevent!

Continuous updating of content will give rise not only to visitors to return again to your website, but to the search engines also. The more often search engine spiders crawl your website, the faster they will index your new content. Definitely, this is a plus.

Remember: Do always check your spelling. Spelling mistakes makes a bad impression. You cannot convince potential customers that your products or services are perfect, if your Internet performance is mediocre.

2. Content titles
Write sufficiently relevant and attractive titles!

Make sure they are descriptive enough to attract visitors and to help search engines to 'understand' what is happening in your articles. Remember also that these titles are used as links to your website by the search engines. Therefore, the content titles are one of the most important elements of optimization.

3. Use text links 
Use text links instead of images for your website navigation

Search engines do not understand texts inserted inside an image. It’s better to use the h1- h6 (header tags) for your titles. You should also know that some Flash techniques are not correctly interpreted by the search engines.

4. Make your URL address suitable for the search engines

Why is it that? Because some search engine robots can stop until the question mark and not 'read' on your address. 
Even if your website design includes addresses generated by a dynamic principle, it is possible to preforms them to the recommended type. Sometimes, it’s difficult but it worths the efforts. Experience shows it.

5. Provide links
The most natural way is to create good content which people want to share.

It is particularly important for an Internet website to have a large quantity of valuable links from other websites. The main principle of Google to set the PageRank of a website is based on the quantity and the quality of the directed links.

Presumably, if more people link to your website, your content becomes more valuable and your website gets higher PR.

6. Add your website to web directories
Although this action is often overrated, it can be useful to add your website to directories and search engines. This is especially important for the new websites. Do not use doubtful SEO methods such as cloaking, farm links and other which may lead to temporary positive results in your page ranking. You take the risk that your website could be ignored by the search engines.

7. Avoid frame structure (Frames)
If your website has such a structure, when a visitor hits on your content as a search result, he can see only the specific framework and cannot see the rest of the website navigation.

Check how visible is your website with different browsers

Do not waste your time with Meta Tags

Мost search engines do not attach significance to content with meta tags because it’s often used by spammers. Use meta descriptions, if necessary.

8. links structure inside your website
The search engines robots must have real access to any content. Note that robots cannot see links created through JavaScript. It is also important to make sure that each content is linked to one other page, at least. It is not recommended to have 'outstanding content'.

Appropriate methods for link creation are the following:

  • The word or the phrase you link must contain the keywords which you want to optimize your website by.
  • Do not always use the same word, diversify the phrases.
  • When you create a link from an image, use the ‘alt’ attribute in order to make the link recognizable by robots.
  • The titles of the articles must contain the keywords and the key phrases of your website. It is important that they are different and various.

9. Keywords

The basic rules are the following:

  • Use your keywords frequently, better at the beginning of your contents, but be careful not to overdo it. The keywords should not exceed more than 4% of all content.
  • Use keywords and phrases in the ‘alt’ and ‘title’ attributes of the images which you add to the articles.
  • Use h1- h6 attributes for the keywords and key phrases in the text.
  • Note them, if acceptable, with ‘bold’ and ‘italic’.

10. The choice of keywords
When you are planning your website and later during its continuous update you have to think about 'What do my potential customers look for?’, 'Which are those keywords that would attract them to my website?’ Then, try to use exactly the same in your texts and links, as well as to include them in external links.

E.g., if you are a travel agency and you make a campaign for holidays in Turkey which are particularly attractive for that season, direct your links to your website but not on your company name, e.g., on the key phrase: ‘Attractive holidays in Turkey’.

11. The page loading speed is very important for SEO
The page loading speed is very important for SEO

With respect of this, the most important factors are the good hosting and the efficient website design made with slight graphical elements, appropriate compression and some other design techniques.

12. Last but not least, keep an eye on your competitors!
Especially on those websites which are ranked higher than yours. Good ideas can crop up there!